Lead designer for the 2025 Sales Kick-off event in Seattle, Washington, “Level Up”. This yearly event captures a week of company and community activities to prepare Marketing and Sales Teams for their upcoming season.

This project required a high level of detail and optimization to transform the hotel conference space into our own company’s branded event. My interpretation of “Level Up” resonated with key stakeholders because of my unique integration of employees' tenure (represented by the “loading” status bar) and the opportunity to introduce competitive gaming elements to engage sales teams.

I was responsible for 90% of all physical and digital asset preporation and approval, including (but not limited to): Hats, lanyards, polos, sweatshirts, escalator and elevator landings, 300+ unique tenure nametags, sales enablement documentation, awards, window clings, hotel room cards, bar signage, notebooks, column wraps, pitch decks, and all digital social media content kits for our Communications Team.