To celebrate the company’s 30th anniversary, I was tasked with leading design and art direction. The main goal was to capture the power, performance, and forward innovation the company strived for.

The project contained a multitude of revolving priorities that often reshaped the design. The largest challenge was pleasing multiple stakeholders while staying true to the brand’s original identity. I aimed to capture this goal by creating engaging, modern designs that stood out from competitors.

The logo ultimately evolved into a year-long brand campaign that included pitch decks, digital advertisements, social media kits, webpages, and various other marketing collateral.